A brief look into recent apparel designs.
A brief look into recent brand development work.
Recent icon and illustration work.
Ursa Major is a modern coffee shop rooted in the current third wave coffee scene. The branding uses colors that are not prominent within the current marketplace, allowing Ursa Major to stand out. The coloring reflects the elegance of the brand and creates the feeling that everything is well thought out, well executed, and dialed in. The bear icon translates their namesake found in the night sky and turns it into a modern mark that can stand on its own. The geometric and clean look of the typography and mark are intended to further inspire the feeling of elegance.
Photos By: Matthew Linman, Google Images
MadeWest is a brewery located in Ventura, California. The brewery is inspired by the local community and culture. While exploring what makes this city and it’s local culture special, it became evident that there are a few things that make Ventura vastly unique. The city of Ventura is driven by nautical influences and a love for the ocean, and it is also a city full of quirks, so creating a design that was done exclusively in the computer felt wrong. In order to capture the essence and vibe of the city, I decided to illustrate a sailor and create the type in the same hand-drawn style. The pairing of these elements captures both the playfulness of the city and its love for the ocean.
Photos By: Matthew Linman, Google Images
SIFT is a conceptualized mobile app with the goal of playing into the millennials’ love for third wave coffee. SIFT allows users to discover new trending shops, see which shops their friends have been frequenting, get discounts from shops, and write reviews. The app was intentionally designed to be image based, simple, and clean—in order to appeal to the eye and create an ease of use that would keep the user coming back.
Photos By: Matthew Linman, Google Images
The TJ Newell brand is inspired by the heritage of handcrafted leather goods. The brand experience is based upon the unmatched quality of individually handmade items. Throughout the branding process, the challenge was to express the artisan’s influence of classic and high quality goods with a modern spin. The containing shape was chosen for the simple fact that it is a modern shape with a clean and elegant feel, while the sharp edges and red color indicate a high quality product. The sewing machine was chosen in order to pay homage to the history of artisan made handcrafted goods. It is a piece of machinery that ties TJ to the past. TJ uses this same type of machine to individually craft every single one of his pieces much like makers have over hundreds of years.
Photos By: Matthew Linman, Google Images
The Senior Show is an end of the year review of work done by students in both the art and design departments. For Senior Show, the task was to conceptually design a poster and ephemera that helps accurately define the way that senior art and design students feel. After exploring a host of options, I decided to explore the idea of venturing out into the unknown. When thinking about how to express that notion, I came up with the idea of an astronaut exploring space and not knowing what he is going to find. The illustration I drew is meant to express the seniors, who are still tethered to the safety line of school, yet will be moving into the unknown in a matter of a few months.
Photos By: Matthew Linman, Google Images
